There is a mistaken view that only young people are using Facebook but recent figures show it is moving into the mainstream. Only 14% of Facebook users are under the age of 24. Forty six per cent of Facebook users are over the age of 45 http://mashable.com/2012/03/09/social-media-demographics/More than 66% of adults are connected to one or more social media platforms, but who exactly are these people?
The infographic below, created by Online MBA, breaks down the demographics, including education level, income, age and gender of social media users, along with other miscellaneous facts.
Some sites’ users are more demographically alike than others. One thing is the same for most social sites — college students, or those who have completed some college, represent the majority on social media sites like Facebook, Twitter, Pinterest, Digg and Reddit. Among Facebook users, 57% have completed some college, and 24% have earned a bachelor’s or master’s degree. Although, people 45 and older make up 46% of Facebook users.
Social media sites are also seeing a gender split — women use social media more than men. More women are on Facebook and Twitter. About 57% of Facebook and 59% of Twitter users are women.
Women gravitate toward Pinterest and young, techie men hang out on Google+. Pinterest has the heaviest gender imbalance — 82% of users are women, who pin crafts, gift ideas, hobbies, interior design and fashion. On the other spectrum, Google+ is dominated by men (71%) and early adopters, engineers and developers. About 50% of Google+ users are 24 or younger.
LinkedIn reports an even ratio of men and women — 49% over age 45 — who use the site to connect with other business professionals.
Most people use social media to stay in touch with friends and family, and more are doing so while on the go. About 200 million Facebook users check their Timelines from their mobile devices every day.
Many of us use it for our genealogy research and have made many contacts there. Why not check out your surname to see who there is?
- Social Demographics: Who’s Using Today’s Biggest Networks [INFOGRAPHIC] (mashable.com)
- Social Media Digest: Pinterest Copyright, Twitter’s 6th & Facebook’s Patents (umpf.co.uk)
- Facebook’s US User Growth Slows but Twitter Sees Double-Digit Gains (intelligentdesignsmedia.com)
- Pinterest and Facebook: A Foreseeable Rivalry for Retailers? (windmillnetworking.com)